New Year, New Books

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As the holidays come to a close you may find yourself with a small stack of gift cards burning a hole in your pocket. Maybe you wound up with a wad of cash that you just can’t figure out how to use.  It’s just sitting there on your dresser, taunting you, begging to be spent and spent quickly.  Whatever the case may be, there are plenty of new books that are queued up or have recently been printed and they are demanding your gift card/cash bounty in exchange for making you a better designer.

Below are 5 books (in no particular order) that have either been recently printed or are scheduled for release in the coming year that I am looking forward to flipping through.  I have not had the chance to read any of them yet so these blurbs are not reviews.

 

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1)  Doorbells, Danger and Dead Batteries – User Research War Stories

by Steve Portigal

Published December 2016 by Rosenfeld Media.  Pick up the book here.

“User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.” – Rosenfeld Media synopsis 

Being able to read horror stories from the front lines of the User Experience design process will, I hope, allow me to better prepare for interviews while learning it the easy way and not the hard way.  While the methods of User Research may change over time, the practice itself will always remain a cornerstone of the UX design process.  Anything that you can do, read or listen to that will help you handle the potential curve balls should be deemed essential.

 

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2)  Designing Voice User Interfaces – Principles of Conversational Experiences

by Cathy Pearl

Published December 2016 by O’Reilly.  Pick up the book here.

“Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it.”  – O’Reilly synopsis

Smart Devices and AI personal assistants got bigger and bigger as 2016 rolled on.  In 2017 they are going to play an even bigger role in everyday life.  As with all new technologies, adoption depends on several key factors but having bad scores on usability undercut any potential benefit to the user right out of the gate.  Learning the intricacies of a growing sector of the design field is a good move, especially for all of you “futurists” out there.  I’m still not sold on the idea that yelling ‘ALEXA!’ in an empty room is a great experience but I digress…

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3)  Atomic Design

by Brad Frost

Published December 2016 by… Brad Frost!  Pick up the book here.

“Atomic Design details all that goes into creating and maintaining robust design systems, allowing you to roll out higher quality, more consistent UIs faster than ever before. This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team’s design and development workflow.” – synopsis

My new-ish gig has me working on a massive, sprawling enterprise web app and maintaining / updating out design system is something that I am having to deal with every minute of the day.  For me, this is a very personal selection, it has nothing to do with trends or new technologies, I just really want to read it!

Backing up, do you not know what a design system is?  Danelle Bailey has a really great primer on her site breaking down her approach to read through while you wait for your copy of Atomic Design to show up.

 

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4) Design For Understanding

by Stephen Anderson & Karl Fast

To be published in 2017 by Rosenfeld Media

“Design for Understanding will look at various ways you can help people make sense of confusing information. Bridging theory from cognitive sciences with dozens of practical examples, you’ll learn how to design rich, visual interactions that encourage people to play with and explore difficult concepts.” – Rosenfeld Media synopsis 

Regardless of how you feel about the Affordable Care Act, we can all agree that the language associated with Healthcare plans is the worst plain and simple.  The plans were written in a looping zig zag fashion by lawyers who have a sole purpose of minimizing payouts.  At no point in time has that language be translated to anything remotely close to English, Spanish, German, etc etc.

IF we as designers can design a method of delivery or an experience that makes mind-numbingly complex concepts understandable, then we will be helping all of society and not just the specific users of a specific product.

Also, maybe we can come up with a way to educate and inform about all of our different caucuses, primaries, colleges and cabinets so that everyone understands them.  Just an idea.  Just a really really great idea.

 

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5)  Designing Across Senses – A Multimodal Approach To User Experience Design

by Christine W. Park & John Alderman

To be published May 2017 by O’Reilly.  Early release Ebook available here.

“Since we experience the world through our senses, it’s time to start designing for them. This practical guide shows you how new technologies can enable devices to encompass a fuller range of human experience through a new approach: multimodal design. This approach takes advantage of how we use our senses to understand information and interact with the world.

With this book, you’ll explore the technologies that can be used to enable interactions for different senses, like gesture, voice recognition, and haptic feedback. You’ll learn how we use sets of senses for different activities and how to design experiences that support them.”  – O’Reilly synopsis

Similarly to ‘Designing Voice User Interfaces’, we’re increasingly having to consider interactions and experiences outside the confines of a computer screen.  Wearables, autonomous smart cars, AI, AR, VR… we’ve only tapped the surface of the potential that these devices and platforms hold.  2017 may not be the year that they take off, but they’ll definitely go further than any time before.

This book is coming out in May but you can purchase the early release ebook from O’Reilly.  What is an early release ebook?  “With Early Release ebooks, you get books in their earliest form—the author’s raw and unedited content as he or she writes—so you can take advantage of these technologies long before the official release of these titles. You’ll also receive updates when significant changes are made, new chapters are available, and the final ebook bundle is released.”

 

SO, what did I miss?  I know I missed a bunch and it wasn’t intentional.  Let me know what you’re looking forward to checking out in the coming year or let me know what you though of the books mentioned that have already been released!

 

So You Want To Be A UX Designer…

User Experience Design (or UX Design) is very popular.  Many people want to be UX Designers and everybody wants their products to have a great user experience – which means the field is growing rapidly in many ways.  To top it all off, the thinking of what makes great and successful UX Design continues to evolve as technology and our interactions with the world around us does the same.

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With the struggle to clearly define the term ‘UX Design’ comes the additional struggle of determining how to best to educate and bring along the next wave of designers.  There are a multitude of educational options available, all with their respective pros and cons.  You can get a degree in Human-Computer Interaction from various colleges and universities.  You can take courses of varying lengths at schools like General Assembly or Center Centre.  There are also shorter online ‘teach yourself’ options like Springboard, Udemy or even Lynda.com if you’re trying to take on the career change challenge in your free time.  Some hiring managers will prefer one method over the other but at the end of the day, you’re the one putting in the time and money so you need to do what works best for you.

I believe that even before you make a decision regarding your choice of education, there are things you can be doing to set yourself up for success.  As someone who has recently made the transition in to the field of UX Design, I would like to offer some general advice and guidance to others looking to make the same change.  Below are some key points that I believe helped me make the transition while keeping ‘Imposter Syndrome‘ as far away as possible.

1)  TAKE IT ALL IN.

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Depending upon what field you’re coming from, you’ve either got a lot of catching up to do or a really decent amount of catching up to do.  Before going all in on pursuing a UX career, I spent lots of time watching presentations and reading books to help clarify my understanding of what UX was.  That way, when I did commit to a choice of school, I was able to focus on the details and not feel like I was drowning in a sea of new terminology and ideology.

Simon Pan of Uber has an amazing reading list, aptly named The Only UX Reading List Ever, that will provide you with more than enough material to get started on.

Adaptive Path hosts a conference in San Francisco every year called UX Week that is filled with great speakers.  The best part is, they record them all and post them here so that everyone can watch them.  One of my favorite talks from the 2016 edition was from Jamie Levy called ‘What the Hell is UX Strategy?!’.

Stuck in traffic or just want to give your eyes some much needed rest?  Listen to great podcasts like UX Podcast, The UX BlogUX Pod or pick one off this list of 16 from UserTesting.com.  And like I have said before, you can also use Twitter to reach out to other designers, authors, podcasters, etc.

2)  BE HUMBLE, OPEN AND CONFIDENT.

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UX Design is an expansive and multifaceted field based on empathy and collaboration.  The infinite amount of human interaction that this work requires could be seen as a stumbling block for people accustomed to a more isolated working situation, but here are some ways to navigate it all.

When interviewing people as part of your research, observing individuals testing your prototypes or dealing with team members and stakeholders – humility is key.  A Wilding once said “You know nothing” and she was spot on.  Assumptions and arrogance are lethal to the UX process!  Being able to get out of your own head and in to the shoes of the people you’re designing for is directly tied to how successful your designs will be.

On a related note – being open to new ideas, feedback and criticism and outright failure is essential to finding the right solutions and keeping your team together to design another day.  Designers who are unable to truly listen to users or who become too attached to their precious and flawless ideas, end up not designing for very long.

Lastly, be confident!  If you’re putting in the work, feel good about it!  Sure, there is always going to be someone with more knowledge or more experience but you’re still a valid person with thoughts and feelings.  The truly beautiful thing about this field is that everyone is still learning and growing as a designer.  The UX design community is so supportive that anyone who is humble and open will be met with open arms and all the help they could ever need.

3)  TALK IT OUT.

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I was super excited to make the leap in to UX Design.  I thought that it was all of the things that I loved about the work that I had done in the past but in one convenient place.  I had found my calling.  It wasn’t until my first day of class that I realized “oh shit, I have to get up and speak about my work!”  I had watched presentations at conferences and gone to events with speakers but that wasn’t representative of the everyday gig of a UX designer, right?  WRONG.

Being able to talk about the work that you’ve done and presenting it to clients is everything.  Being able to talk to clients about what you do, what you can offer them and why they need to hire you is literally what stands between you and paying your bills.  I am a fairly introverted person, I don’t like networking and public speaking has never been a desire of mine.  If you’re like me, then this part of the equation is also going to take some work.

My advice to you is to find your local UX MeetUp(s) and talk to the people around you.  Ask questions or talk about that blog post you just read.  Some of the biggest advancements in my personal development came from Peer Review themed MeetUps (which I can not recommend enough if you have access to them).  Whether it was being unexpectedly called on first to present in-progress work or even just asking questions / offering feedback from my seat in the audience, it all played a huge role in helping me find my voice.

SO…

There is no blueprint for becoming a UX Designer but these are a few things that you can do that will set you up for success.  Embrace whatever your previous experiences are, no matter how irrelevant that may seem, they will help make you a designer with a new/unique perspective and those are needed on every team.  Ask a million questions and never stop learning.  Remember:  You’ll be fine, we’re all here to help.

 

 

 

 

 

 

 

The One About Multivariate Testing

First of all, thank you to everyone who read my previous post about Persona Creation Tools. That post has been read by 1,000 of you and that is pretty exciting for a new blog such as this. That post started some great conversations which I am hoping to do here again. I want to talk about Multivariate Testing simply because I want to know more about it. Please feel free to comment here or wherever you see this posted so we can keep the conversation going. Now, let’s get to it.

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Certain parts of the User Experience Design process are more well known than others. You’ve got your heavy hitters like Wireframing, Prototyping, etc… but what about Multivariate Testing?  What is Multivariate Testing or MVT?  Why and when would you need to use it?

Let’s start by attempting to define this form of testing . The fine people at Optimizely have defined it here as:

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

and over at SiteSpect they have an article here that similarly says:

…there are multiple elements being tested at the same time. For example, two alternate product images, plus two alternate headlines, plus two alternate product copy text, for a total of 27 possible combinations.

Multivariate Testing is simply the act of testing multiple design variables.  It’s A/B testing but with as many other letters of the alphabet as you’re willing to include!

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Jakob Nielsen of the Nielsen Norman Group states that A/B Testing (including MVT) has 4 huge benefits including:

  1. It measures actual behavior.
  2. It can measure very small performances differences.
  3. It can resolve trade-offs between conflicting guidelines or qualitative usability findings.
  4. It’s cheap (although this becomes less true with every additional variant that you test if for no other reason than accounting for the time it takes to create each one.)

Keeping with the natural ebb and flow of life means that where there are positives there are negatives.  The two main limitations, according to Nielsen, are:

  1. A/B testing can only be used for projects that have one clear KPI (key performance indicator).
  2. This form of testing only works for fully implemented designs.

We’ve determined what MVT is, we’ve looked at the benefits and limitations but how do you perform a Multivariate test?  In this 2011 Smashing Magazine article called Multivariate Testing 101, author Paras Chopra informs us that there are actually multiple different types of MVTs.

  • Full Factorial Testing (the most common)
  • Partial or Fractional Factorial testing
  • Taguchi Testing

Conversion Rate Experts has a great list of all the different types of A/B & MV testing tools that are on the market here, some of which have been mentioned above.  In the list it tells you which type of testing each tool can accommodate.  It figures that there are multiple options to test multiple variables in multiple different ways.

This is where we get to the the ‘let’s make this a conversation’ part of the post.  I have a couple of questions about how and when to conduct Multivariate Testing for the greater UX community and I would love to hear from you.  Please feel free to comment here or wherever you see this posted.

QUESTIONS:

  1. Do you or your organization actually perform Multivariate Testing?  If so, how often?
  2. What are the biggest factors that come in to play in determining if MVT is needed beyond A/B testing?
  3. What are you favorite MVT tools?

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Please be sure to click on all links and read the articles mentioned above for many more details about Multivariate Testing.

Thanks for reading and keep checking back because there is more on the way!

Dan Richardson – danxrich.com – @uxorbust